Garcia posted her first slime-making video to YouTube in 2015. The next year, slime exploded on Instagram, where a community of slimers formed. After attending slimer meet-up events, Garcia wanted to start a convention tour: Slime Mania. Attendees can meet slime superstars like Garcia. They can also go to workshops, attend panels, and shop from vendors. “Literally 99% of my life revolves around slime,” she says.
Many slime vendors are kids themselves. They run businesses online and visit conventions to sell their slime. Hard work can pay off for young “slimepreneurs.” Garcia says one young girl sold out at the New Jersey slime convention, making $8,000 in one day. “It’s crazy,” she says. “That’s a lot of money.”