Love and candy go hand-in-hand on Valentine’s Day. But not everyone gets excited about the same sweet treats. Last year, bulk candy seller CandyStore.com looked at 13 years of data to see which candies were the most popular in each U.S. state. Ben George, a data analyst for the website, then mapped out the favorites.
The overall winner: a classic heart-shaped box of chocolates. This iconic treat won out in 19 different states! Other top treats included conversation hearts, Hershey’s Kisses, and M&M’s.
George thinks candy popularity has a lot to do with people’s special memories. “A lot of it is cultural preferences,” he says. George adds that the things people loved as kids tend to be their favorites as adults too.